Contact our Team
E-Newsletter
Health checkDriving Successful campaigns
Current Situation
In the ever increasing competitive world marketing is becoming more and more important. However, marketing professionals still seem to have to deal with ever changing requirements, late delivery of information and, more often than not, with decreasing budgets.
Whilst the market should drive the output of the organisation, in our experience the pressure put on the marketing department to deliver campaigns on time, to budget and to spec often jeopardises the real objective of the campaign.
As a result of this pressure the marketing team are left to deal with the tight deadlines, restricted resources and forced to squeeze suppliers prior to campaign launch.
Challenges
Marketing departments are often fire fighting to ensure campaigns are delivered and often face the following challenges:
- Key resources are not available when needed
- Constantly changing priorities
- Late changes or additions to requirements
- Last minute rush to hit launch date
- Insufficient funds to expedite
- Poor synchronisation with other areas of the business
- Too many (unwanted) surprises
Attainable Reality
Our objectives for managing campaigns is to provide marketing professionals with a set of tools and processes to empower them to successfully manage the balance between campaign requirements, the budget and deadline, by:
- Protecting against the “common” unwanted disruptions when managing a campaign
- Having the ability to measure progress towards the campaign deadlines
- Prioritising of tasks within and across campaigns
- Directing management focus to “at risk” situations
- Escalating problems early to avoid last minute and expensive actions
The above processes are based on a combination of Goldratt’s Critical Chain methodology and our expertise in delivering results. This provides clients with an improved level of performance, clearer policies, enhanced knowledge and better resource utilisation.
Click here to find out how we have assisted previous clients or if you want to explore further.
