Blanket Bar

The Challenge

• Aggressive price reduction demanded by the market and provided by the competition to win business
• On time delivery not officially measured but floating around 75%
• Sales team dealing with customer service issues rather than growing market share
• Hugely variable lead times from 3 days to several weeks

How we helped

• Reanalyse the key requirements from the market and compare them to a “standard” offering
• Creation of an offer which was difficult to replicate by the competition  and difficult to refuse by the market
• Assistance in change management to re-engineer the shopfloor processes

Results

• Increase in market share from 15% to 80%
• Pre tax profit increase from £2,700 to £246,000 in 6 months
• 100% on time delivery was maintained
• Lead time reduced to 3 hours